SEO - Search Engine Optimization
"SEO is the practice of promoting a web site by increasing its position in search results on the major search engines Those search engines comprise of Google mainly but also include Yahoo!, Bing, and a few others.
The idea is to make the site appear higher in the list of search results than similar sites.
Google commanded an incredible 81.22% of the global market share in June 2009. Google's success is punctuated by the fact that the word "Google" has found its way into the dictionary. The primary goal of the search engines is to bring relevant search results to their users.
The full mechanics of how search engines rank web pages are kept highly confidential.
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- There are some fundamental truths in SEO and it is fair to say that search engines today consider the following when ranking a given web page :
- The content of the page - what it's about, what words are used prominently.
- What words are used in the title of the page ?
- What words are highlighted on the page ?
- What internal links (links from other pages on the same site) point to it ?
- How many external links point to it and more importantly, whether those pages are relevant to the page's subject matter ?
- The text used to form the internal and external links.
- Even the age of the domain name plays a role in its ranking !